Championing the small guy...

Welcome to Binn Consulting, we are a niche advisory with a focus on start-ups and SMEs

Take a look at our services and success stories and see if we can help you to succeed too...


Business Model

Understanding how each and every element of your operation supports your unique selling point and knowing where your customers see value in your offering can lead to real business model innovation. With this follows the ability to truly disrupt!

Business Plan

You know where you are going and what your business plan is, but do you have this in a succinct document that you can present to investors, institutions & clients. We help to create business plans with panache that present the right information at the right level and get the results you are looking for. This may be in the form of a business plan, a positioning statement or information memorandum.

Financial Modelling

We create complex yet elegant financial models that help you to: forecast future performance; evaluate scenarios or optimise planned changes. These models frequently evolve into valuable business planning tools that help you to plan how you will scale, raise capital or make the right strategic choices about pricing models and operational costs.

Digital Strategy

Are you taking full advantage of the myriad of digital services unfolding in the cloud? To get the edge on your competition you need to keep your ear to the ground and leverage the brave new digital world in a coherent way which supports your business strategy. With this comes the spoils of agility, efficiency and access to markets previously untouched. We work with companies to select, evaluate and implement the optimal set of products that will bring real value.


Binn Consulting is a nationally-recognised SME and Start-Up advisory agency based in London, England.

Our aim is simple. We want to offer you value for money. So we listen. We research your industry, your competitors and your market. We make sure we understand your unique challenges and pressures. And then we bring our expertise to the table, designing and delivering compelling, first-class solutions that meet your specific requirements.


Meet the founders of Binn Consulting.

The agency was founded in July 2004. The two founders each have more than 15 years of experience in the field and bring with them this broad based experience.

Andrew Binnendijk

Andrew has deep roots in the telecommunications and Customer Interaction (contact centre) industries. He is skillful at combining this technical knowledge with a sharp focus on the financial drivers that result in business success.

Andrew holds a first class MBA from Imperial College London Business School, a B.Sc in Electronic Engineering and a post-graduate diploma in Marketing Managment.

Jane Spittlebank

Jane has an impressive track record of taking start-ups from concept to scale. She has a sharply analytical mind and an intensely pragmatic approach to everything she does. She enjoys getting away from her Macbook Pro and going for a run in the countryside.

Jane has brought a creative flair to Binn Consulting and provides valuable balance across all phases of our client work.

It's the little things...

...tthat make all the difference. You know, the small details we all take for granted which only become conspicuous in their absence?

We're dedicated to our work and truly love what we do. The ultimate reward for us is to see our clients succeed.

Success Stories


Information Memorandum for Absolutely Cuckoo

Absolutely Cuckoo is the South London character studio responsible for creating the Bafta nominated ‘Waybuloo’ amongst other, highly creative, kid’s TV content. When Absolutely Cuckoo approached us to assist with an investment opportunity we worked with them to create a professional and compelling Information Memorandum. The document set out the studio’s roadmap to success and included a detailed financial model to forecast performance from the strong pipeline of shows. This served to validate the investment metrics and provide a robust valuation for the company.

Information Memorandum

Start-Up Financial Model

UsTwo is an award winning design studio in the heart of London's Tech City. Amongst the many amazing things which they do, investing in joint ventures is one. Binn Consulting was engaged to develop a forward looking financial model for ‘Dice’, a disruptive newcomer to the world of events and ticketing. The model was a key tool in refining the business model, understanding revenue streams, operational costs and ultimately in wooing seed investors to back the next big thing in the event space.

Financial Model

Pricing Strategy

Network Locum is rapidly increasing their slice of the GP locum market by outpacing traditional operators with their fresh thinking and novel approach. We worked with Network Locum to test new and innovative pricing models and fully understand the impact of these on customer acquisition and revenue streams. The result was a fresh approach to pricing which helped to win significant clients and drive growth at a critical stage for their business.

Pricing Strategy

Some of our amazing customers


Binn Consulting

18 Victoria Mews


SW18 3PY

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020 8099 4053


Update by @AndyBinn

Thanks for visiting us!

We hope to work together in the future. See you soon.

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